This is the second phase of Product Development Projects at InnovaHive. The goal of this phase is to capture both the technical and commercial goals of the project.
This is the most critical phase as it defines “what customers or end-users need”. Main activities in the Product Definition phase include field studies, user interviews and competitive analysis. During our Product Definition phase, plans are scrutinized from every angle to ensure that the product will meet the end user’s needs. We work with you to clarify the value proposition and propose steps to mitigate and manage risks.
The key to successful project execution lies in properly defining “complete”, “correct”, “feasible” and “prioritized” project requirements as early as possible in the process. Establishing these terms also helps:
- Provide an accurate translation of customer need and intended use as the basis for design and development and to minimize design redundancies.
- Create the project foundation and help in the efficient execution
- Improve quality, communication and customer as well as end-user satisfaction
- Reduce Rework, Redesign and adding Product Features
The cost associated with rectifying the incorrect requirement increases drastically as the project progresses further through the process.
Cost Pyramid to rectify incorrect/incomplete requirements
The results of this phase is a document known as the Product Definition Document which includes
- User requirements
- Market requirements
- Performance requirements
- Physical requirements
- Safety requirements
- Reliability/Durability requirements
- Functional requirements
- Human Factor and Ergonomic requirements
- Regulatory and Standards requirements
- Labeling requirements (including language requirements)